Dawlance Goes Digital With Launch Of Two Separate Applications
Islamabad – 16 February, 2017: Dawlance has announced two Android based applications meant to make consumers’ life easier. ‘Dawlance Care’ is an application, which acts as a bridge for the consumers and local home appliances giant whereasit alsobenefits the dealers by helping them to develop better understanding.
‘Dawlance Kitchen’ is a step by step voice navigated microwave cooking guide.We have found that one common misconception around home cooking is that it takes a lot of time; and as a result many households are consuming frozen food or opting for take-outs,” said Hasan Jamil, GM Marketing – Dawlance. “To educate our consumers about the collection of meaningful, innovative kitchen appliances from Dawlance, we came up with the Dawlance Care application. And with the introduction of our Dawlance Kitchen application, we are looking to help families maintain a healthy diet, while spending quality time together at home.”He further added, “With smartphone usage increasing day by day, we believe it is the right time to cater to this digitally enabled audience by offering them convenience through applications custom designed for our range of products.The ‘Dawlance Care’ app offers consumers purchase decision guide as per individual requirements, Product Usage Tips, Customer Service & Complaint Registration, Demo Videos for Dawlance products, and a Dealer Locator, which assists consumers in finding the nearest dealer as per their location.While the ‘Dawlance Kitchen’ app comes preloaded with 50 recipes, which can be cooked in Dawlance’s 10 different microwave oven models. For added convenience, the app has a step-by-step voice navigated guide for snacks, breakfast, starters, main courses, desserts, and beverages from around the world.