PAS AWARDS 2016 Held In Karachi

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PAS AWARDS 2016 Held In Karachi

[Karachi: April 30, 2016]: The PAS Awards, organized by the Pakistan Advertisers Society, and one of the most recognized and prestigious award programme of the marketing and advertising industry, awarded jubilant winners at a star-studded gala awards function held at the Expo Centre in Karachi on April 30, 2016.

Sohai Ali with Asif Aziz CMO Mobilink presented Best in Media - Ten PakistanPresented by Tarang in association with Nestle Fruita Vitals and Filmazia entertainment, this year, apart from the 12 regular categories, Pakistan Advertisers’ Society introduced 9 special categories and 3 special awards that honoured the most innovative marketing and advertising efforts of 2015.

Zhalay SarhadiThe PAS Lifetime Achievement Award was given to Tariq Ikram and the honourable Senator Pervez Rashid, Minister of Information and Broadcasting presented this prestigious award.

Atiqa Odha with a friendThe host for the award ceremony was Ahmed Ali Butt, Vasay Chaudhry, Rubya Chaudhry while the show featured entertaining performances by Sound of Kolachi, Ali Azmat, Sammi Brothers and Kaif Ghaznaiv, Love Me Again fame Girl Band, Mind Reader Mentalist and ended with an all star National Anthem.

Gia Ali  In strategic partnership with ESP Group M and Urdu1, the show was directed by Yasra Rizvi. The Red carpet was hosted by Sadar Xin Khan and Hira Hussain and celebrities and presenters were managed by Moiz Kazmi.

Group Photo of Winners PAS Awards 2016 (2)Apart from these star studded performances the show also featured a glittering line up of award presenters both from the advertising and the entertainment industry like Shazia Syed, Amna Ilyas. Sheheryar Humayun, Sarmad Ali, Zhalay Sarhady, Mujahid Hamid, Sarfaraz Rehman, Salman Butt, Khurram Koraishy, Abrar Hasan, Babur Sultan, George Skaff, Usman Dilawaiz, Asif Aziz,  Nadeem Hussain, Atiqa Odho, Sohai Ali, Gia Ali, Fia Khan, Mantahaa Tareen, Sarwat Gillani and Fahad Mirza.

Passion for Pakistan presented by Sarwat Gillani and Fahad Mirza to Team HBL 1The regular categories spanning across various segments had an overwhelming response this year from the agencies and brands across Pakistan in the running to win the PAS Awards 2016.Other partners of PAS Awards include Mobilink Jazz, which were the official communication partner, Pepsico, the Beverage lounge sponsor and. Shell, Dunya TV, Jang Media Group, Telenor, Olpers, HBL, Arrows, GSK, APlus, Connect Ads,Bank Al Falah, and Advertyze Networks as category and co-sponsors of the event.

Event Production: CKO

Show Director: Yasra Rizvi

Hair & Makeup: Nabila – Npro – Ngents

Photography: Nasir Habib

1 Banking & Financial Services Al Habib Asan
2 Beverages – Cold Coca Cola
3 Food and Dairy Tarang
4 Confectionery and Snacks Kolson Snackers
5 Cosmetics and Personal Care (Men, Women and Children) Lifebuoy Soap
6 Culinary Engro Onaaj Chakki Ata
7 Hospitals, Healthcare and Hygiene Shaukat Khanum Memorial Cancer Hospital and Research Centre
8 Ice Creams and Desserts Omore Funsticks
9 Media Ten Sports
10 Telecommunication Hardware and Consumer Electronics Samsung Galaxy Grand Prime
11 Telecommunication Service Providers Mobilink
12 Textile, Fashion and Accessories Borjan
13 Best in Digital Garnier Skin Naturals
14 Easy Paisa
15 Passion for Pakistan HBL
16 Best in BTL 7up
17 Media Innovation Fair & Lovely
18 Best in TV Homage Inverter
19 Best in Print Lifebuoy Soap
20 Best in Outdoor 7UP
21 Mountain Dew
22 Seasons Special Shan Recipe Mixes
23 Best in PR Pepsi
25 Best Nationally originated Campaign Samsung Galaxy Grand Prime
26 Campaign of the year Samsung Galaxy Grand Prime
24 Top Brand 2015 Coca Cola