CAREEM Celebrates Spirit of Pakistan Day
CAREEM Celebrates Spirit of Pakistan Day through a Scavenger Hunt Spread across Historic Locations
Karachi – 23rd March, 2016: CAREEM, Pakistan’s leading app for booking chauffeur driven cars, conducted a scavenger hunt for public of Karachi and Lahorein celebration of Pakistan Day. Themed around photography of local cultural &historicsites, the hunt saw participants, based on clues provided,racing tovarious locations of their respective cityby utilizing CAREEM’s services.
“Although we are a Dubai based start-up, present in 25 global cities,we are proud to say our roots can be traced back to this country, as CAREEM’s app has been completely developed in Pakistan,” said Junaid Iqbal, Managing Director – CAREEM Networks. “This scavenger hunt was planned to not only celebrate this historic day, but also to inculcate in today’s youth the need to be in touch with our roots. For this reason, we chose historic and culturally rich sites for this competition, while the aspect of uploading photographs of each site to social media allows us to promote these locations across the world.”
The monuments for the competition, as decided upon by the management, were the Quaid-e-Azam Library, Lahore Fort, Azadi Bridge, Lahore Museum and Fortress Stadium in Lahore and Pakistan Air Force Museum,Tomb of Abdullah Shah Ghazi, Hindu Gymkhana, Jehangir Kothari Parade and Karachi Goan Association in Karachi.
Junaid further added, “I congratulate the winning teams and the runners-up from both cities. We hope all the participants enjoyed a fun-filled day out with their families and friends and had a great Careem experience in celebrating Pakistan Day.”
36 participants from Lahore and 27 from Karachi were chosen to take part in this unique scavenger hunt through a prior registration process. Beginning at 11 am, the participants, along with their loved ones, went about their respective cities to take a picture of each location, upload it to Twitter, Facebook and Instagram using #CAREEMPAK #PakHunt #(teamname) as hashtags before moving on to the next.
Team Markhor from Karachi and Team KalaJaado from Lahore, the winners of the competition, were able to upload pictures of all the locations by 3:00PM on Wednesday, the competition’s deadline. The hunt concluded with a closing ceremony at both cities, where winners and runners-up were handed prizes by CAREEM’s Management.