Cheetay.pk on a Trajectory of Growth and Expansion
Lahore: 16 November, 2017- Cheetay.pk is becoming a major player in the domain of technology and e-commerce. Having secured $1.1 million in Series A-1 funding, they are now focusing on rapid expansion by spearheading into alternate business verticals. Venturing into food delivery was the first step. Their focus is to innovate and revolutionise order placement, and offer a comprehensive e-commerce experience which is tech-savvy and superior.
Cheetay.pk is an e-commerce platform that offers prompt logistics services by integrating pragmatic payment solutions to ensure that transactions and delivery is facilitated without any inconvenience. According to Ahmed Khan, CEO of Cheetay.pk, “growth is the final frontier for any start-up. Bringing on-board new talent, grooming them and sharpening their abilities by establishing hierarchical chains and formalising departments is our current objective. We are also constructing a state of the art office space and incorporating technology to facilitate all business operations so that we become the go to e-commerce platform people ask for”.
Having started in October 2015, Cheetay.pk has grown exponentially in the past two years. Starting with an in-house fleet of 15 riders, the number has grown to 85. The company now has a dedicated fleet of over 45 motor bikes, along with some eclectic vehicles (vintage VW, rickshaws) for marketing purposes.Having successfully attained their prime target to penetrate the market and establish a brand name, Cheetay.pk has now shifted their focus to expanding their team with talented individuals. As their resources grow, Ahmed Khan is concentrating on creating spans of management and hierarchical chains which can manage and train employees to their maximum potential. To that end, Cheetay.pk has most recently brought on board top tier managers to facilitate one of their primary target areas of innovating technology to harness the ease of e-commerce.
Cheetay.pk has beefed up its management layer with the recruitment of Osman Chaudhry (Former Director – Goldman Sachs) as CTO, Moeez Karim (Former Business Unit Manager – Packages) as COO and Zeeshan Ali (Former Head of Marketing – PakWheels) as Head of Marketing. Subsequently, they have brought on board Category Managers, Content Writers and Marketing Executives in their repertoire of professionals from LUMS and Lahore School of Economics to bolster their expanding operations. According to Maysun Zeb, HR Manager, “our targets are set and in order to grow and achieve the desired results, we are on track to establishing teams whereby each department can function and work in unison to achieve the set goals. Hiring the right people, who fit the organisation culture and mind-set is imperative and essential.”
To keep up with space demands for their rapidly growing team, Cheetay.pk has constructed a new start of the art office space with an open floor plan to promote a collegial atmosphere and a flat communication structure. Their next plan of action is to venture into new business categories and domains that stretch their core business capabilities. Having launched The Cheetay Tiffin, their attention is now on exploring other potential areas of e-commerce e.g. books (following the Amazon model), and Health Care/Pharma (OTC and Supplements) all over Lahore.
Cheetay.pk are on an ambitious trajectory of expansion by taking on business verticals that have colossal potential in terms of demand and an untapped market. The scope of e-commerce in Pakistan and major metropolitan cities is immense. As stated by COO, Moeez Karim, “our plan is to build upon the established logistics base we have meticulously worked on. Having a delivery service in place means we can collaborate, partner, expand and step into numerous fields of service which supplement our existing business model”.