Delivering Happiness, One Meal at a Time
Lahore 13th June, 2018: Cheetay.pk, one of Pakistan’s leading e-commerce platforms providing the best food delivery service, is proud to announce ‘Cheetay Dastarkhwan’, a CSR campaign launched in collaboration with Rizq at Firdous Market Chowk and Khokhar Chowk, Johar Town, Lahore.
Ramzan is a special month for Muslims all over the world; it is even more special for Cheetay, as it has committed to feed as many rozaydaars as possible during Iftar time. The purpose of the ‘Cheetay Dastarkhwan’ campaign is to distribute meals at convenient locations in Lahore, so that a vast majority of people returning from work can conveniently break their fast. The Dastarkhwan is open for anyone who is in need of breaking their fast while on the road.
The main aim of this campaign is to provide dastarkhwan meals to people irrespective of caste, social class or creed. Cheetay.pk encourages such activities throughout the year, as it believes in giving back to the society. However, Ramzan is an especially prominent time of the year for giving. Team Cheetay along with its partner Rizq, successfully distributed 450 Iftari boxes at different locations in Lahore.
Commenting on the campaign, Mr Ahmed Khan, founder and CEO of Cheetay, said, “We’ve built the company on the premise to serve people and since we’re all always preoccupied with tremendous work, we hardly get the time to think, introspect and do something for the greater good. I am an ardent believer in helping out and being there for the people who rely on us. In a culture of cutthroat corporate knavery and expansion, the race to earn a buck and incessant focus on work, we are neglecting the spirit of altruism.”
He further added, “I know it’s just the tip of the iceberg but we wanted to capture the spirit of Ramzan by helping everyone i.e. a bystander, anyone commuting home from work and anybody in need to break their fast while on the road. We make it a point to be cognizant of our social responsibility as our brand stands for what it represents, spreading happiness!”
Cheetay’s initiative to deliver food at customers’ doorsteps has not stopped during this holy month. Volunteering to keep the spirit of Ramzan alive, Cheetay has upped its game by not only continuing with regular deliveries, but by going the extra mile by distributing free food through this giveaway campaign. This not only fulfills their business motto, but also contributes to spreading the message of this month.