The phrase ‘going pink’ has recently gone from a fashion expression to something entirely different. This month has been all about various shades of pink in the air with many people celebrating strength, survival and advocacy. ‘Pinktober’ is all about bringing about awareness in a unique way so that you don’t miss it.

Breast Cancer Awareness Month means different things to different people. Especially for the people of Pakistan, where talking about sensitive issues is a taboo, women feel very strongly about the subject.

“Cancer is not a joke, it is the most fatal disease there is. What people here don’t understand is that if you don’t have the necessary information needed to fight this battle, you’re going to lose. And no one wants to lose if their life is on the line. We need to step out of our bubble where you cannot even say the words ‘breast’ and ‘cancer’ together aloud”,says Farah Mahmood, coming out of a Pinktober workshop.

Many corporations as well as NGOs highlighted Breast Cancer Awareness Month in their own ways, making sure that women of their organizations were well-informed on the topic. Men and women both attending workshops are educated about not only the consequences of the disease but also how to self-examine for early detection, which can save lives before it is too late.

PTCL, being proud of its women, hosted such a workshop as well with a breast cancer survivor who also enlightened the audience about the implications of hiding such a disease because of fear.

Must Read

A dark horse contender in the wearables market, realme breaks into the Top 10 TWS brand in terms of global market share

realme, the fastest-growing smartphone brand in the world, recently broke into the Top 10 TWS brands in terms of shipments for Q3 2020, according...

January 2021’s Biggest Launch, OPPO Reno5 is Now Available in the Market for all the Photography Enthusiasts out there

Specifications OPPO Reno5 Appearance Weight: about 171g Height: about 159.1mm Width: about 73.3mm Thickness: about 7.7mm (Starry Black); about 7.8mm (Fantasy Silver) Screen Size:  6.4"(16.33cm) Screen Ratio: 91.7% Resolution: 2400 x 1080 (FHD+) Refresh...

Telecom Sector Contributes 278b to National Exchequer in Year 2020: PTA Annual Report

Telecom sector has emerged as a prominent contributor to Pakistan’s economy and the sector contribution to the national exchequer has shown an increase of...

realme manifested to improve picture quality through innovation by introducing 64MP camera

realme has launched some best camera phones in the market. They have matched all the requirements of the customers. The increasing quality and features...

OPPO Places Primary Focus on Crafting an Ideal User-Centric Customer Experience Through their IoT Ecosystem

OPPO has been making waves ever since it entered the Pakistani market in 2015 with its high-quality smartphones. Having recently released the ultra-sleek new...