ICFLIX the Middle East and North Africa’s leading Internet streaming service, have partnered with Pakistan’s leading brand Haier, to make movies and TV series from ICFLIX more accessible to Haier mobile users across the region.


The ICFLIX offering will consist of popular Bollywood movies alongside Award-winning Hollywood movies such as The Wolf of Wall Street, Hugo and The Tourist and hit TV shows, that include the historic epic The Book of Negroes as well as the western drama Hell on Wheels, British period drama Mr. Selfridge, the critically acclaimed series Peaky Blinders and the gripping dramatic thriller The Red Road.

According to CEO Haier Mobile Mr Zeshan Qureshi “ICFLIX is one of a kind service which provides users with quality streaming content and also effectively engages users into viewing top quality content at an affordable monthly charge, this service will be yet another benchmark by Haier Mobile which is also focused upon ending video piracy in Pakistan and enhancing promotion of legal content across the country”. He also enlightened that at the stage one ICFLIX service will be available on all high end smartphones but later on Haier Mobile may trickle this down to all smartphone users.

ICFLIX provides a value-for-money entertainment experience with many titles available in high-definition and Dolby® Digital Plus 5.1 surround sound where available.

The ICFLIX app will come preinstalled on all high end smartphones of Haier mobile and will include a one-month free subscription for customers signing up for a premium account.

“We aim to provide quality content at an affordable price to customers across Pakistan. Ranging from Award-winning Hollywood blockbusters and TV shows alongside Bollywood and kids content, there will be something for everyone to enjoy,” said Mohammed Amine Lalami, Head of Business Development, ICFLIX.

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