Globally renowned travel vlogger, Eva Zu Beck, has put Pakistan on thetravel map for young people the world over. Shehas now partnered with the country’s leading digital communicationscompany, Jazz, for an enthralling digital travel show called – ‘Eva TravelsPakistan with Jazz’. For this reason, a grand launch event was held to not onlyshowcase the show’s pilot, but also discuss how such endeavors create Pakistan’ssoft image internationally and boost travel diplomacy and people-to-peopleconnections.
The idea behind this digital series is to help the world understand Pakistan’s cultural exuberance and hospitality. The Polish national, Eva Zu Beck – began her journey as a travel vlogger in 2018 – and Jazz will highlight various aspects of Pakistan that remain hidden to the world.
“Coming to Pakistan has been such a great experience for me. When Ifirst came here, I never expected to become so popular amongst the Pakistanipeople. I feel grateful that Jazz chose me to be part of such a greatinitiative. Getting to see and portray the true coloursof Pakistan through this series is going to be a great experience, both for meand my digital followers,” said Eva.
Kazim Mujtaba, Head of Marketing at Jazz, discussed the mobileoperator’s involvement in the series, “At Jazz, our tagline is, “Dunya ko BataaDo” which aligns perfectly with the need for such a show. Even before thispartnership, Eva had been promoting a more positive image of Pakistan which wasone of the reasons why we chose her to be the face of the show. Jazz, with thisseries, will be enabling Eva in her travels as it does for millions acrossPakistan”.
He continued, “We here at Jazz are working towards a more digitized Pakistan and have always supported young and emerging talent in efforts to promote the country. “
The show that will be broadcasted on several mediums will have thefirst season will comprise of eight episodes in total, with a new episodeavailable for viewing every week on Eva’s YouTube Channel. The first seasonwill showcase the beauty and magnificence of Sindh and Balochistan where thelocal traditions, cultures, customs andcuisine will be highlighted along with various sights and historical placeslocated in the Southern parts of the country. Viewers will be kept engaged onJazz’s and Eva’s official platforms to share feedback and recommendations onthe places she should visit in upcoming episodes.
The launch event concluded with a panel discussion and a Q&A which included various vloggers, where everyone discussed the importance of promoting a softer image of Pakistan through digital media.