L’Oréal Paris launched Rare Flowers Cleansing Range at an intimate brunch during #PLBW17
[Lahore: 17th October 2017]: L’Oréal Paris, the world’s leading beauty brand, hosted an intimate brunch at Cosa Nostra in Lahore to celebrate the launch of their latest Rare Flowers cleansing range [ #RareFlowers #BareIsBeautiful ], in celebration of PFDC L’Oréal Paris Bridal Week.
The new Rare Flowers Cleansing Range is infused with the caring power of rare flowers to “Let your natural body shine”. The L’Oréal Paris Laboratories have selected and combined extracts of Rose, Lotus and Jasmine Flowers, in cleansing products for soft, comfortable and fresh skin, every day. The product range includes a rich gel-cream wash, micellar water and soothing cleansing wipes. The gel-cream texture emulsifies in water, transforming into a creamy foam that cleanses and softens the skin without drying it out. The gentle L’Oréal Micellar Cleansing Water designed for all skin types including sensitive skin removes makeup and completely cleans skin, leaving it feeling hydrated and soothed, rather than striping the skin of moisture, causing dryness like most basic cleansers.
Hosted by television personality and L’Oréal Paris Skin Expert Spokesperson Anoushey Ashraf, the brunch was attended by fashion, lifestyle and media personalities alike including General Manager Consumer Product Division Farooq Ahmed; Saad Ali, CEO of the Pakistan Fashion Design Council, L’Oréal Paris Local Spokesperson Mehreen Syed. Actress and Musician Meesha Shafi, designers Kamiar Rokni and Rehan Bashir from The House of Kamiar Rokni, Nickie Nina, Shazia Ammar of IVY, Umair Tabbani from Sania Maskatiya, Sara Rohale Asghar, Reama Malik, Saira Rizwan, Hina Butt, Shiza Hassan, Misha Lakhani, Faryal Aftab from MUSE, Farah & Fatima, Hira Ali and Madeeha and Kinza of Zonia Dor to name a few. The event was managed by JS Events with public relations by Lotus PR and photography by Faisal Farooqui and his team at Dragonfly. In the celebration of the campaign #BareIsBeautiful, various esteemed guests attended the event taking the Dare to Bare challenge and sported a bare makeup look.
The Rare Flowers range is now available nationwide for the prices Rs. 599/- to Rs. 799/-.