Mobilink and VimpelCom Group in an Industry First Partnershipwith Twitter
Land mark deal sees Telco giants join hands with social media behemoth for customer service innovation
Mobilink and its parent company, VimpelCom,have partnered with Twitter, a microblogging service with over 320 million monthly active users, to introducefor the first time in Pakistan an innovative self-care customer service called #Mobilinkcare.
This initiative, for now only being launched by VimpelCom on Mobilink’s platform out of its other 13 business units, enables subscribers to get answers to their basic queries related to Mobilink’s services directly in their Twitter Direct Messages (inbox). For example, if customers want to know their balance, a tweet with hashtag #balance to @Mobilink lands them their current balance on their Direct Message.
“Mobilink believes in continuous innovation, may it be our product offerings or customer care services. Ensuring subscriber queries are answered successfully in least amount of time is an ever evolving mechanism at our company,” said Asif Aziz, VP Marketing – Mobilink. “This landmark partnership with Twitter has various benefits for brand Mobilink, and can be heralded as a game changer in the industry. The service will allow us to reduce existing traffic on our customer care centers, assists us in promoting our latest offerings, while allowing increased engagement between our brand and customers.”
Talking about the roadmap for #Mobilinkcare, he further added, “We also intend to bring our recharge and bundle subscription facilities on to the Twitter platform in the coming months.” With the launch of Mobilinkcare on Twitter, Mobilink becomes only the third telecom to implement such unique services for its customers.
List of services for which subscribers can get their queries answered to are:#balance to know the current balance, #mypackage to know about current packages/services activated, #newoffers to know about new offers available, #voiceoffers to know about current voice packages, #smsoffers to know about SMS and Whatsapp offers, and #internetoffers to know about the latest internet packages available.