Mondelēz Pakistan Launches Trident, the World’s Best-Known Gum Brand
KARACHI: October 3, 2016–Mondelēz Pakistan Ltd., maker of Cadbury Dairy Milk and Tang, has recently launched Trident, its globally-acclaimed gum brand in Pakistan, through a nationwide distribution network.
Trident is a juicy and sugar-free gum. It is being launched in 2 formats:Rs. 5 for a single unit, and Rs. 25 for a five-piece pack, and is available in four popular variants: Spearmint, Peppermint, Strawberry, and Watermelon.“The launch of Trident in Pakistan is our commitment towards serving our customers with an assortment of products to serve their taste palates. It offers us an exciting opportunity to accelerate global growth and expansion, as we pave the way with our leading position, globally,” said UsmanMuneer, Managing Director, Mondelēz Pakistan Ltd., “The brand’s introduction is thus yet another step in our move towards developing the market, thereby driving category growth. This being the second product launch of the year is a testament to our success in Pakistan, which is a rapidly evolving market.”Trident is being imported by Mondelēz Pakistan Ltd. from Turkey and Egypt, and bears halal certifications from the highest halal certifying authorities of those countries.Given its legacy and inception in 1964, it is an internationally-renowned gum brand and is available today in more than 70 countries.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2015 net revenues of approximately $30 billion. Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500,