Neymar Jr. kicks off TCL’s 2018 global sports campaign
[Sao Paulo, April 17] Neymar Jr., one of the world’s most influential and widely–recognized athletes, today officially took up his new role as global brand ambassador for TCL, top-three global television manufacturer and leading consumer electronics brand. The star young footballer kicked off the brand’s 2018 global sports campaign at an event in his hometown of Sao Paulo.
As part of his partnership with TCL, Neymar Jr. brings his star power and exceptional qualities to a wider, global community in order to bring the brand’s fans closer together.
“I am honored to be Global Brand Ambassador for TCL. The brand and I share similar values, such as the constant pursuit of excellence and great results,” said Neymar Jr., “My fans watch me play football on TV, and I enjoy watching sport on my TCL TV at home with my family and friends. I know the partnership with TCL will be an entertaining journey,’’ added Neymar Jr.
“This is a perfect fit for TCL because we are very passionate about sports,” said Kevin Wang, Senior Vice President of TCL Corporation and CEO of TCL Multimedia. “The partnership with Neymar Jr. will be fully integrated into TCL’s global brand and marketing strategies. We are excited to work with Neymar Jr. and to offer consumers an immersive viewing experience to embrace the sports they love this summer with our intelligent TV products.”
Neymar Jr. experienced TCL’s flagship QLED TV X6 and TCL 4K UHD TV P6 at the event, which were launched in Brazil, and helped to co-launch a series of TCL x Neymar Jr. advertising campaigns.
Recently, the company launched a large-scale outdoor advertising campaign with the theme “BORN A LEGEND” and celebrated the partnership at global landmarks such as New York’s Times Square, Hollywood TCL Chinese Theatre and in locations across US, Mexico, France, Germany, Italy, Poland, India, Vietnam, Thailand, Australia and China.
The partnership with Neymar Jr. is a key next step in TCL’s global brand strategy. The tie-up allows TCL to reach a wider audience of young sports fans worldwide and will raise TCL’s global brand visibility, reinforcing the company’s youthful, international brand image.
“Our vision is to build TCL into a global leader in smart products and internet services. We connect our consumers with enhanced technology leadership, and smart and intelligent product experiences and global partnerships that fit the brand,” said Kevin Wang.
TCL’s journey in Pakistan has been one of strong year on year growth where it is now one of the TOP 3 Leading LED TV Brands in the country. Speaking on the occasion, GM TCL Pakistan, Ms. Sunny Yang stated “This latest partnership and expanded brand strategy reflect TCL’s accelerating growth and business vision and will help us strengthen our position as the Pakistani consumers leading choice in LED TVs. We plan to gain differentiation through continued high-end product strategy and keep on introducing even more innovative new products and applications to create a better user experience. This will help us consolidate our position as one the leaders of Pakistan’s High End 4K UHD and Big Size TV Market where we have a significantly high market share.” she added.
Globally, TCL is Ranked in the Top Three in the Global LED TV market with a market share of 10.9% in 2017, according to IHS Technology and the company’s shipment data.