Home Telecom #PassTheSwag to the Official Song of the 2018 FIFA World Cup with...

#PassTheSwag to the Official Song of the 2018 FIFA World Cup with Vivo!

#PassTheSwag to the Official Song of the 2018 FIFA World Cup with Vivo!

Global Smartphone Brand Vivo creates a dance to unite both football and music fans around the world for the 2018 FIFA World CupTM

 

 

Image and video link http://bit.ly/passtheswag

 

June 11, 2018 – The global smartphone brand Vivo has announced the launch of Vivo #PassTheSwag, a global dance movement aimed to unite both football and music fans around the world to create an iconic memorable moment for the 2018 FIFA World Cup.

 

The initiative will bring people together through a common dance language and to the tunes of the Official Song for the 2018 FIFA World Cup Russia™, ‘Live it Up’, by Nicky Jam, Will Smith and Era Istrefi. Vivo hopes to empower fans to capture unforgettable memories and express themselves through Vivo #PassTheSwag during the World Cup, aligning with its product focus on creating smartphones with quality sound, ultimate photographic experience and cutting-edge technology.

 

As part of the launch, fans from all around the world are encouraged to share videos of themselves on social media as they #PassTheSwag to the tune of the Official Song. Throughout the tournament, fans watching it live will also be encouraged to #PassTheSwag during the Vivo Super DJ Show at all 64 matches.

 

Speaking about the announcement, Michael Chang, Brand Director, International Business, Vivo, said, “The FIFA World Cup is the biggest stage in world football, and a massive celebration which brings together people from across the globe. In sponsoring the 2018 FIFA World Cup, we encourage fans to go beyond being just an audience, but to become a participant, a creator, and to enable extraordinary moments to be seen, shared and remembered.”

 

“Globally, we’ve seen how, when tied together, music and performance goes together with sports to create truly extraordinary moments. #PassTheSwag brings to life our campaign theme “My Time, My FIFA World Cup”, in getting everyone excited and by allowing fans to be part of the World Cup through a fun and catchy dance”, added Chang.

 

 

Vivo #PassTheSwag is part of the Vivo Super Time project which also consists of music themed activities like the Vivo Super DJ Show at all the matches, and Vivo Super Time during the Official Song Performance at the Final Match Show. Together with the Vivo Super Fan photographer programme, which provides fans unprecedented pitch-side, stadium and warm up session access to capture and share these extraordinary moments, Vivo Super Time is part of the brand’s global World Cup campaign, ‘My time, My FIFA World Cup’.

Must Read

Bilal Abbas Khan Becomes the New Face of QMobile in Pakistan

Islamabad  28th , 2020 ;- The highly acclaimed film and television actor Bilal Abbas Khan, currently garnering fame for his unconventional role in ‘PyarKeSadqay,’...

SCO BRING ONLINE PAINTING COMPETITION FOR THE PEOPLE OF AJ&K AND GB

SCO (Special Communications Organizations), the foremost telecom and internet service provider of Azad Jammu & Kashmir (AJ&K) and Gilgit Baltistan (GB) is bringing yet...

TCL Raises the Bar with its TCL 10 Smartphone Series

TCL Raises the Bar with its TCL 10 Smartphone Series  TCL, the second-largest LED TV brand in the world dazzles with its newly launched...

Another lucky draw going live! An opportunity for all to win massive prizes by TECNO

A top-tier smartphone brand, TECNO is back again with another exciting round of online lucky draw activity, “Double Your Happiness” worth Rs. 100 Million...

TECNO Pouvoir 4 Series Review: Your Choice of 2020

TECNO Pouvoir 4 Series Review: Your Choice of 2020 Premier smartphone brand, TECNO Mobiles, has reached to the heights of great success in the past...