Home Telecom #PassTheSwag to the Official Song of the 2018 FIFA World Cup with...

#PassTheSwag to the Official Song of the 2018 FIFA World Cup with Vivo!

#PassTheSwag to the Official Song of the 2018 FIFA World Cup with Vivo!

Global Smartphone Brand Vivo creates a dance to unite both football and music fans around the world for the 2018 FIFA World CupTM

 

 

Image and video link http://bit.ly/passtheswag

 

June 11, 2018 – The global smartphone brand Vivo has announced the launch of Vivo #PassTheSwag, a global dance movement aimed to unite both football and music fans around the world to create an iconic memorable moment for the 2018 FIFA World Cup.

 

The initiative will bring people together through a common dance language and to the tunes of the Official Song for the 2018 FIFA World Cup Russia™, ‘Live it Up’, by Nicky Jam, Will Smith and Era Istrefi. Vivo hopes to empower fans to capture unforgettable memories and express themselves through Vivo #PassTheSwag during the World Cup, aligning with its product focus on creating smartphones with quality sound, ultimate photographic experience and cutting-edge technology.

 

As part of the launch, fans from all around the world are encouraged to share videos of themselves on social media as they #PassTheSwag to the tune of the Official Song. Throughout the tournament, fans watching it live will also be encouraged to #PassTheSwag during the Vivo Super DJ Show at all 64 matches.

 

Speaking about the announcement, Michael Chang, Brand Director, International Business, Vivo, said, “The FIFA World Cup is the biggest stage in world football, and a massive celebration which brings together people from across the globe. In sponsoring the 2018 FIFA World Cup, we encourage fans to go beyond being just an audience, but to become a participant, a creator, and to enable extraordinary moments to be seen, shared and remembered.”

 

“Globally, we’ve seen how, when tied together, music and performance goes together with sports to create truly extraordinary moments. #PassTheSwag brings to life our campaign theme “My Time, My FIFA World Cup”, in getting everyone excited and by allowing fans to be part of the World Cup through a fun and catchy dance”, added Chang.

 

 

Vivo #PassTheSwag is part of the Vivo Super Time project which also consists of music themed activities like the Vivo Super DJ Show at all the matches, and Vivo Super Time during the Official Song Performance at the Final Match Show. Together with the Vivo Super Fan photographer programme, which provides fans unprecedented pitch-side, stadium and warm up session access to capture and share these extraordinary moments, Vivo Super Time is part of the brand’s global World Cup campaign, ‘My time, My FIFA World Cup’.

Must Read

Infinite Clarity and Outclass Imagery Now Available in Pakistan with the realme 8 Pro

The realme 8 Pro is equipped with a 108MP Ultra Quad Camera, a 50W SuperDart Charge and a host of other features all for...

The new TECNO Spark 7 Pro marks historic sale records

What a launch it was! TECNO has done it again! The new edition of the Spark series has been outstanding. Social media was riddled...

Share Your #HappyEid and #RamadanSpirit on TikTok with OPPO

8th March, 2021.Throughout Ramadan, the global leading smart device brand OPPO encouraged everyone to Share in Every Moment. Maya Ali and Asim Azhar became...

The Gaming Beast realme 8 is Now Available Across Pakistan

The realme 8 is made for gamers as it sports a MediaTek Helio G95 gaming processor and a 5,000 mAh mega battery – all...

Ufone offers generous free data ‘Eidi’ on mobile top-ups

: Pakistani telecom operator, Ufone has announced free data ‘Eidi’ on mobile top-ups for its consumers under Eid Recharge Offer. Consumers will receive free...