To supplement and enhance the digital buying experience of customers, TPL Insurance, Pakistan’s first direct insurance company, has entered into a strategic alliance with Yayvo.com, Pakistan’s fastest growing ecommerce store, to celebrate White Friday. From November 2018, TPL Insurance will provide all consumers of Yayvo.com, an exclusive purchase protection plan on products sold via the Yayvo.com platform.
A signing ceremony, attended by Mr. Muhammad Aminuddin, CEO, TPL Insurance, Mr. Syed Kazim Hassan– COO & CFO, TPL Insurance, Mr. Ali Zaidi– Head of Operations, TPL Insurance and Mr. Adam Dawood– Head of Yayvo, was held at the TPL Insurance head office earlier this month. TPL Insurance, along with Yayvo.com agreed to provide purchase protection to shoppers for all items in the following categories: Mobile, Appliances, Computing and Entertainment. The insurance policy is aimed to provide financial risk protection for purchase of expensive and valuable products which can be damaged.
Speaking on the occasion of the partnership, Mr. Muhammad Aminuddin– CEO, TPL Insurance, said “We are looking forward to the strategic partnership as it allows the consumers to make online purchases with ease by utilizing a trusted e-commerce platform. The Pakistani market has large potential for insurance products and through digital collaborations of similar nature; we can see insurance serving specialized needs of the customers through the digital medium.”
On this occasion, Mr. Adam Dawood– Head of Yayvo.com commented, “By partnering with TPL Insurance, we are looking to provide our customers greater convenience and security in purchasing products from our website, while playing our part in digitizing Pakistan’s economy.”