Home Telecom Ufone’s ‘Bano Achai ki Misal’ campaign draws attention to two admirable individuals

Ufone’s ‘Bano Achai ki Misal’ campaign draws attention to two admirable individuals

Ufone’s ‘Bano Achai ki Misal’ campaign draws attention to two admirable individuals

Karachi, May 30, 2018: Honoring the values of kindness, sharing and charity, Ufone organized an event to highlight the work of two exceptional Pakistani individuals under their Ramazan campaign ‘Bano Achai ki Misaal’. The gathering’s aim was to showcase the work of Mrs. Farzana Shoaib, founder of Binte-Fatima Old Home and Dr. Muhammad Amjad Saqib, founder of Akhuwat, giving bloggers and media representatives a chance to personally interact with these extraordinary people and hear their inspiring stories.

 

Distressed by inequality in society, Dr. Saqib had the vision of creating a poverty free society built on the principles of compassion and equity. A development practitioner, philanthropist, writer and a former officer in public service, Dr. Saqib and a few of his friends got together to form Akhuwat, a non-profit organization  that has now become one of the world’s largest Islamic Microfinance Organization.  “Our concept was borrowed from the tradition of the Holy Prophet (PBUH), who said that the best way to end poverty is not through charity but through sacrifice and adoption. He (PBUH) suggested that a wealthy person should enter into a relationship of brotherhood with a poor person and then help that person through a bond of association instead of giving dissociated charity.”

 

With an equally touching story, Mrs. Farzana Shoaib set-up Bint-e-Fatima Old Home Trust, a shelter for women who are in need of caretakers. A self-motivated woman, Mrs. Shoaib, formerly a housewife with no formal education, takes great solace in her faith, believing that serving the needy is her duty in life. “I am happy to provide the best care that I can for these women, and I now feel like they are my children.” Mrs. Shoaib lives on the same premises with the residents of Bint-e-Fatima, choosing to remain in close proximity. “Our first condition is that we will all live together because that way we can care for them properly.” She wishes that other people, especially the youth comes forward and does more to ensure that the elderly in our society are better cared for.

 

Ufone through its campaign has always stressed on highlighting small gestures of kindness and small deeds of goodness that have left a lasting impact on the lives of those in need. The campaign highlights how small acts can go on to take shape of large-scale initiatives and inspires other to replicate these in their own communities building a society based on brotherhood and compassion. Both of these exceptional people, like Dr. Saqib and Mrs. Shoaib, are glowing examples of how one committed person can impact the lives of many by taking a small act to a large-scale initiative.

 

Hoping to create greater awareness of the remarkable work being done by both these people, and to kindle a spirit of generosity in others, Ufone is supporting these admirable people and their institutions. Ufone TVCs featuring Dr. Saqib  and Mrs. Shoaib are already airing on local TV channels and another TVC highlighting all the individuals showcased during the last two years.

 

Through similar campaigns in the last few years, Ufone has worked with institutions like Rizq, a social entrepreneur project in Lahore, Khana Ghar, seeks to provide food for the needy in Karachi, Wall of Kindness and Operation Eid Child.

 

Must Read

Bilal Abbas Khan Becomes the New Face of QMobile in Pakistan

Islamabad  28th , 2020 ;- The highly acclaimed film and television actor Bilal Abbas Khan, currently garnering fame for his unconventional role in ‘PyarKeSadqay,’...

SCO BRING ONLINE PAINTING COMPETITION FOR THE PEOPLE OF AJ&K AND GB

SCO (Special Communications Organizations), the foremost telecom and internet service provider of Azad Jammu & Kashmir (AJ&K) and Gilgit Baltistan (GB) is bringing yet...

TCL Raises the Bar with its TCL 10 Smartphone Series

TCL Raises the Bar with its TCL 10 Smartphone Series  TCL, the second-largest LED TV brand in the world dazzles with its newly launched...

Another lucky draw going live! An opportunity for all to win massive prizes by TECNO

A top-tier smartphone brand, TECNO is back again with another exciting round of online lucky draw activity, “Double Your Happiness” worth Rs. 100 Million...

TECNO Pouvoir 4 Series Review: Your Choice of 2020

TECNO Pouvoir 4 Series Review: Your Choice of 2020 Premier smartphone brand, TECNO Mobiles, has reached to the heights of great success in the past...